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Video originally published on August 5, 2024.
For nearly a year, Israel and Hezbollah have engaged in a carefully calibrated low-grade conflict along Israel's northern border with Lebanon, following unspoken rules designed to avoid full-scale war. Both sides have attacked military personnel while attempting to minimize civilian casualties and avoid crossing red lines that would trigger broader hostilities. However, on July 27, 2024, a rocket strike on a football field in the Druze town of Majdal Shams in the Golan Heights killed twelve children and teenagers, fundamentally altering the trajectory of the conflict. The attack, which Israel attributes to Hezbollah despite the militant group's unprecedented denials, has prompted Israeli leadership to authorize significant retaliation and brought the region to the precipice of a full-scale war that both sides have long sought to avoid.
Key Takeaways
- On July 27, 2024, a rocket strike on a football field in Majdal Shams in the Golan Heights killed twelve children and teenagers from the Druze community, marking the deadliest single attack on Israel since October 7, 2023.
- Israel attributes the attack to Hezbollah, identifying the weapon as an Iranian-made Falaq-1 rocket, despite Hezbollah's unprecedented strong denials of responsibility.
- Israeli Prime Minister Benjamin Netanyahu vowed that Hezbollah will pay a heavy price, with Israel's security cabinet authorizing him and the defense minister to decide when and how retaliation will be carried out.
- The incident has broken the pattern of restrained engagement that characterized nearly a year of border conflict, with Israeli officials stating that Hezbollah has crossed all red lines.
- International airlines including Air France, Lufthansa, Swiss International Airlines, and Eurowings have suspended flights to Beirut in anticipation of escalation.
- Both Israel and Hezbollah are locked in a cycle of escalation with few available offramps, and experts warn that miscommunication between the sides has consistently led to unintended provocations.
The Majdal Shams Attack: Breaking Point in a Year-Long Conflict
The attack occurred shortly before 6:30 PM local time on Saturday, July 27, 2024, in the town of Majdal Shams, located in the Golan Heights—a disputed territory that Israel has claimed since the Six-Day War of 1967 and subsequently annexed, though most of the international community continues to recognize it as occupied Syrian territory. The town is home to a predominantly Druze population, an Arabic-speaking group adhering to their own distinct faith who have been considered among Israel's most loyal citizens for decades.
When air raid sirens sounded at 6:30 PM, several dozen local residents were gathered at a football field and adjoining playground, with most of those present being teenagers. Just seconds after the siren sounded, a rocket crashed down in the park. The weapon is believed to be an Iranian-made design fitted with a 53-kilogram warhead. The strike killed twelve people, all of them children or teenagers, and wounded over forty more, some critically.
Accounts from witnesses and community members in Majdal Shams described horrifying scenes of carnage. In the tightly interconnected community—one of just four Druze settlements in the Golan Heights—the death of each child sent shockwaves across the entire population simultaneously. The attack represented a fundamental departure from the pattern of engagement that had characterized the conflict for nearly a year, in which both sides had attempted to target military personnel while avoiding or denying civilian casualties on the opposing side.
Israel's Immediate Response and Vows of Retaliation
In the immediate aftermath of the strike, Israel reacted with fury. Speaking by phone with the leader of Israel's Druze community, Israeli Prime Minister Benjamin Netanyahu reportedly vowed that Hezbollah would pay a heavy price, the kind it has not paid thus far. Israeli Foreign Minister Israel Katz stated on Israeli television that there was no doubt Hezbollah had crossed all red lines, and that the response would reflect that, adding that Israel was nearing the moment of facing all-out war.
According to Israel's chief military spokesman, Rear Admiral Daniel Hagari, the rocket attack was the deadliest single strike against Israel since the Hamas terror attack of October 7, 2023. Hagari stated that Israel was in an escalating war, that children had been targeted, and that those children were Druze Israeli citizens. The Israeli public responded with outrage and horror, not just at the death toll but specifically because the victims were children—true innocents in a community whose involvement with the Israel-Hamas War was tangential at worst.
The seriousness of the strike was underscored by the fact that it prompted reactions across Israeli society and government that indicated a fundamental shift in the conflict's trajectory. The indiscriminate killing of a dozen children by what Israel identified as a foreign enemy generated the kind of public sentiment that makes de-escalation politically difficult, if not impossible, for Israeli leadership to pursue.
Hezbollah's Unprecedented Denials and the Evidence Against Them
In a telling indicator of just how serious the strike was and what all sides understood it meant for the future of the conflict, Hezbollah strongly denied having carried out the attack. A denial of any kind is rare for Hezbollah, and the force of the denials in this instance was nearly unprecedented, certainly in the current conflict. Hezbollah offered an alternative explanation, claiming that an Israeli interceptor missile had failed when trying to intercept a Hezbollah rocket and crashed down onto the football field.
However, it quickly became clear that Israel was not accepting this explanation, and the available evidence suggested Israel was right not to. Before the strike and its impact were reported by Israel, Hezbollah had taken credit for an attack using the same kind of rocket that landed on the field, claiming it had struck a military headquarters a few kilometers away. No such strike at that military target ever materialized. Additionally, the Iranian-made Falaq-1 rocket used in the attack is in the arsenal of Hezbollah and precisely zero other organizations that operate anywhere near the attack site.
According to the Associated Press, regarding intelligence assessments by Israel's closest ally, the United States, U.S. intelligence officials had no doubts that Hezbollah carried out the attack on the Golan Heights, though it was not clear whether the militant group intended the target or misfired. This assessment, from a person familiar with the matter who was not authorized to comment publicly, provided independent corroboration of Israel's attribution of the attack to Hezbollah, despite the group's denials.
Initial Retaliatory Strikes and Their Limited Impact
Early on July 28, the Israel Defense Forces (IDF) announced that it had carried out retaliatory attacks against seven Hezbollah targets described as being located deep inside Lebanese territory. Those strikes hit targets as far as a hundred kilometers from Israel's northern border. However, their impact remained unclear, at least in the public domain, and any casualties among Hezbollah's ranks or any impact on the group's military capabilities was as-yet unknown at the time of reporting.
Hezbollah claimed that it, too, had retaliated in turn after those strikes, although there had not been any similarly impactful attacks by Hezbollah that would rival the strike on the football pitch in Majdal Shams—at least not yet. While the retaliatory strikes by Israel did not draw down the conflict, they were not thought to escalate tensions outright in the immediate term.
However, if any observers around the world believed that these initial strikes might provide cause to hope for de-escalation, it appeared they would be sorely mistaken. The limited nature of these initial retaliatory strikes suggested they were not the full response that Israeli leadership had promised, but rather a preliminary action while more significant retaliation was being planned and authorized.
Authorization for Major Retaliation: Israel's Security Cabinet Decision
In an emergency meeting on July 29, Israel's security cabinet authorized Prime Minister Netanyahu and his defense minister to decide when and how Israel's real retaliation for the Hezbollah attack would be carried out. In advance of the meeting, the United States and other allied nations urged Israel to show restraint despite the tragedy, but at the time of reporting, it remained an open question just what Israel's response would look like.
One thing known with relative certainty was that the next round of Israeli strikes would be far more expansive than those of July 28. Israeli officials interviewed by Reuters indicated that the next phase might involve a few days of fighting, perhaps referring to the idea of a limited incursion rather than an all-out assault. Other sources attested that Israel wanted to hurt Hezbollah but not drag the Middle East into all-out war.
Israeli newspapers quoted other anonymous officials as saying that the retaliatory strikes would be limited but significant, with options ranging from attacks on infrastructural targets to strikes on weapons depots to decapitating attacks on the Hezbollah command structure. However, international companies were not waiting around to find out the specifics. Air France, Lufthansa, Swiss International Airlines, and Eurowings all suspended flights out of the capital city of Lebanon, Beirut, in anticipation that the worst was yet to come. These commercial decisions by major international carriers provided a clear signal that the business community assessed the risk of major escalation as substantial and imminent.
The Escalation Cycle: Why De-escalation Appears Unlikely
As of the time of reporting, it appeared that the coming round of Israeli strikes were not a question of if, but of when—and it was there that the issue of all-out war would be decided. For the entire duration of this conflict, Israel and Hezbollah had been locked in an escalating cycle: one side increased the intensity of their attacks, the other side responded by matching that intensity, eventually one side did something even more devastating, and the cycle repeated again.
This time, Hezbollah's attack had reached a level that killed a dozen children and teenagers. If the cycle of this conflict so far predicted where it was headed in the future, then Israel's retaliation would be something of that scale and severity. How one converts the killing of innocent children into a supposedly proportional military strike remained unclear, but whatever answer Israel ultimately arrived at, it would be a mistake to assume that Hezbollah would not try to match it.
Israel could march troops into Lebanon for a few days and pull out in hopes that they had made their point, but in the rhythm of the entire conflict, the likely Hezbollah response would not be to simply accept such an attack. The response, if Israeli boots were on the ground in Lebanon, would likely be retaliatory attacks by Hezbollah militants striking southward into Israel. As explained by expert Gershon Baskin, Middle East Director of the International Communities Organization, when speaking to NBC News, this was exactly the kind of thing that could send the parties into a spiral. Hezbollah was not going to take this sitting down, and their ability to do damage to Israel was a hundred times bigger than Hamas. The amount of firepower that both sides possessed could do an enormous amount of damage and kill a lot of people. Baskin added that escalation is never planned—it spins out of control.
Communication Failures and Misinterpretation Between Adversaries
Over the course of the current Israel-Hezbollah conflict, both sides had consistently made serious errors while trying to signal to each other through military means. A strike that one side intended as a deterrent was interpreted by the other as a provocation. A statement by one side, developed in back rooms by people hoping to calm tensions, was taken by the other side as a threat.
Neither side had shown that it could predict the other's behavior with any level of competence, let alone reliability. For Israel to launch its anticipated offensive expecting anything other than for Hezbollah to maintain the same energy in retaliation would be deeply misguided. Even if Israel did accurately assess that possibility, it might choose to launch a larger attack anyhow. But if Israel went in expecting a one-sided affair, then the history of this very conflict suggested that it would find itself sorely mistaken.
This pattern of miscommunication and misinterpretation represented one of the most dangerous aspects of the current crisis. Both sides were operating with imperfect information about the other's intentions, red lines, and likely responses, creating conditions where unintended escalation could occur even if neither side actually desired full-scale war.
Hezbollah's Military Capabilities: A Far More Formidable Adversary Than Hamas
Hezbollah represents a far more capable enemy than the Hamas organization in Gaza has ever been. The organization possesses rockets and drones in numbers estimated at over one hundred thousand, making it more than capable of wave attacks that would completely overwhelm Israel's air defenses. Its tens of thousands of foot soldiers are spread across fortifications and an expansive tunnel network far larger than the tunnel system found in Gaza.
Thousands of Hezbollah fighters are well-trained, experienced combat veterans who have learned valuable lessons during the Syrian Civil War, and their commando units are widely regarded as being truly elite. This is an organization that can do real damage to the IDF and also to the Israeli public, not in hours-long attacks like what Hamas did on October 7, but sustained across weeks or even months of asymmetric insurgency.
The IDF, while still dealing with a morphing insurgency by Hamas in Gaza and badly in need of an opportunity to rest and resupply some of its combat units, still possesses the military power to conclusively beat Hezbollah in a conflict—but not to steamroll it. If there is a war, it will be difficult, protracted, and bloody. The asymmetry in capabilities compared to the Gaza conflict means that Israel would face a fundamentally different type of warfare, one that would test its military in ways that the Hamas conflict has not.
The Narrow Window for Preventing Full-Scale War
As of the time of reporting, war between Israel and Hezbollah appeared imminent, with both parties locked into a cycle with few available offramps, even fewer military and political leaders willing to entertain moderation, and twelve dead youths for Israel to avenge. What would happen in the coming days would decide whether this crisis could be averted, but the window of opportunity was closing rapidly—it was now or never.
Either some major de-escalating factor would come along immediately to shift the tides, or Israel and Hezbollah would be at war before the next month was out. For the sake of the people caught in the middle, there was hope that the world could stop what came next, but optimism was not warranted. The combination of domestic political pressures on Israeli leadership, the public outrage over the deaths of children, Hezbollah's need to maintain credibility and deterrence, and the established pattern of escalatory responses throughout the conflict all pointed toward further escalation rather than de-escalation.
The international community's calls for restraint, while well-intentioned, faced the reality that both sides had invested significant resources and political capital in their positions, and that the death of twelve children had created a situation where Israeli leadership would face severe domestic political consequences for appearing weak or insufficiently responsive. Similarly, Hezbollah's position within Lebanese politics and its role as Iran's primary proxy in the region meant that it could not be seen as backing down in the face of Israeli military action without suffering significant damage to its standing and deterrent credibility.
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FAQ
What happened in Majdal Shams on July 27, 2024?
A rocket strike hit a football field and adjoining playground in Majdal Shams, a Druze town in the Golan Heights, shortly before 6:30 PM local time. The attack killed twelve children and teenagers and wounded over forty more, some critically. The weapon is believed to be an Iranian-made Falaq-1 rocket fitted with a 53-kilogram warhead.
Who does Israel blame for the attack?
Israel attributes the attack to Hezbollah, citing evidence that includes Hezbollah having claimed credit for an attack using the same type of rocket before the strike's impact was reported, and the fact that the Iranian-made Falaq-1 rocket is in Hezbollah's arsenal and no other organization operating near the attack site. U.S. intelligence officials also have no doubts that Hezbollah carried out the attack, though it's unclear if they intended the target or misfired.
Has Hezbollah admitted responsibility for the attack?
No, Hezbollah has strongly denied carrying out the strike, which is rare and nearly unprecedented for the organization. Hezbollah offered an alternative explanation, claiming that an Israeli interceptor missile failed when trying to intercept a Hezbollah rocket and crashed down onto the football field.
What is the Golan Heights and who lives in Majdal Shams?
The Golan Heights is a disputed territory that Israel has claimed since the Six-Day War of 1967 and subsequently annexed, though most of the international community continues to recognize it as occupied Syrian territory. Majdal Shams is home to a predominantly Druze population—an Arabic-speaking group adhering to their own distinct faith who have been considered among Israel's most loyal citizens for decades. It is one of just four Druze settlements in the Golan Heights.
How has Israel responded to the attack?
Israel initially carried out retaliatory attacks on July 28 against seven Hezbollah targets described as being located deep inside Lebanese territory, hitting targets as far as a hundred kilometers from Israel's northern border. On July 29, Israel's security cabinet authorized Prime Minister Netanyahu and the defense minister to decide when and how more significant retaliation will be carried out. Israeli officials have indicated the response will be far more expansive than the initial strikes.
What has been the pattern of conflict between Israel and Hezbollah before this attack?
For nearly a year, Israel and Hezbollah engaged in a carefully calibrated low-grade conflict along Israel's northern border with Lebanon, following unspoken rules designed to avoid full-scale war. Both sides attacked military personnel while attempting to minimize civilian casualties and avoid crossing red lines that would trigger broader hostilities. The conflict followed an escalating cycle where one side increased attack intensity, the other matched it, and the cycle repeated.
Why is this attack considered a turning point?
The attack represents a fundamental departure from the pattern of engagement that had characterized the conflict for nearly a year, in which both sides had attempted to target military personnel while avoiding or denying civilian casualties. The killing of twelve children has generated public sentiment that makes de-escalation politically difficult for Israeli leadership, and Israeli officials have stated that Hezbollah has crossed all red lines.
What are Hezbollah's military capabilities compared to Hamas?
Hezbollah is a far more capable enemy than Hamas. It possesses rockets and drones in numbers estimated at over one hundred thousand, making it capable of wave attacks that could overwhelm Israel's air defenses. Its tens of thousands of foot soldiers are spread across fortifications and an expansive tunnel network far larger than Gaza's tunnel system. Thousands of Hezbollah fighters are well-trained, experienced combat veterans from the Syrian Civil War, and their commando units are widely regarded as truly elite.
Sources
- https://apnews.com/article/israel-lebanon-hezbollah-soccer-majdal-shams-druze-e9430da6eefada8e2f833f5f914190aa
- https://www.reuters.com/world/middle-east/nine-people-killed-rocket-hits-football-pitch-israeli-occupied-golan-israel-2024-07-27/
- https://www.nytimes.com/2024/07/28/world/middleeast/majdal-shams-attack-golan.html
- https://www.cbsnews.com/news/golan-heights-attack-israel-hezbollah-airstrikes/
- https://www.timesofisrael.com/11-killed-mostly-children-dozens-more-hurt-as-rocket-hits-soccer-field-in-majdal-shams
- https://apnews.com/article/lebanon-israel-hezbollah-golan-kfar-kila-141600af654f48f733b33f9f0a26dbfe
- https://www.bbc.com/news/articles/cw5y49rv174o
- https://www.nbcnews.com/news/world/israel-retaliates-lebanon-strike-soccer-field-golan-heights-rcna163953
- https://www.lemonde.fr/en/international/article/2024/07/27/in-israel-a-rocket-strike-at-a-soccer-field-killed-at-least-11-children-and-teens_6701822_4.html
- https://www.bbc.com/news/articles/c29dydz84ngo
- https://www.telegraph.co.uk/world-news/2024/07/28/israel-preparing-retaliatory-strike-against-hezbollah-golan/
- https://www.reuters.com/world/middle-east/lebanon-braces-israeli-retaliation-strike-kills-2-south-lebanon-2024-07-29/
- https://www.reuters.com/world/middle-east/israel-vows-hit-hezbollah-hard-after-rocket-kills-12-football-field-2024-07-28/
- https://www.nytimes.com/live/2024/07/29/world/israel-gaza-war-lebanon-hezbollah
Jackson Reed
Jackson Reed creates and presents analysis focused on military doctrine, strategic competition, and conflict dynamics.
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